Avatar Makeup Filter (2023)
NYX Avatar: The Way of Water Makeup Collection | Spark AR
Create an AR advertising campaign to advertise NYX Cosmetics latest limited edition collection, the Avatar: The Way of Water collection. The experience should be easily accessible and available for use on Facebook and Instagram.
Problem Statement
Many AR makeup try-on filters struggle with inclusivity, accommodating only a limited range of skin tones and face shapes because of the lack of diversity in the data used during development. On top of that, the UI design in many of these filters is often not user-friendly, with sliders and selection tools that are hard to handle or overly complicated.
Research
Target Audience
Women ages 18-34 who use Facebook and Instagram.
Competitors
Maybelline Virtual Try-On
L’Oreal Makeup Try-On
What People Are Saying
“I use makeup filters on Instagram, but I didn’t know makeup filters were Augmented Reality... that’s so interesting.”
— User Interviewee #1
“I don’t use makeup that much, and I really don’t know which products I should buy.”
— User Interviewee #2
Brainstorming Ideas
Moodboard
AR Filter User Journey
Print Media Sketches
Prototypes and Feedback
Blend colors together to avoid a patchy look
Lighten the opacity for a more natural effect
Ensure the eyeshadow shape is balanced
Adjust the color combination
Add blush on the temples
Instructions should be added
Eyeshadow looks more blended and less intense
Eyeshadow fits eye shape
Looks good on skin tone
Emphasize Avatar eyeshadow shape more
Add makeup swatches
Add QR code
Scale NYX company name
Change color of QR code
Add collection name
Outcome
AR Makeup Filter for the Avatar: The Way of Water NYX Makeup Collection
Promotional poster
Instagram Post
What’s Next
Add more makeup swatches to Filter
Conduct more usability testing on UI
Analyze engagement on instagram post
Final Thoughts
Creating this Avatar Makeup Filter has been a rewarding experience, allowing me to address a common issue many encounter with makeup filters: a lack of accuracy and practicality. By prioritizing user feedback and research, I developed a filter that not only highlights the makeup collection but also enables users to realistically test products they might want to purchase.
One of the most valuable lessons I’ve learned throughout this journey is the critical role of user feedback and iterative design. While gathering input and meeting diverse user needs can be challenging, the effort ultimately leads to a product that is both accessible and enjoyable for a wide audience.
I’m excited to continue refining this project and exploring new possibilities with AR technology, pushing the boundaries of what digital tools can achieve in enhancing user experience.